SipSnap & E-Comm Operations
Co-Founder | Head of Operations | 2013–2016
At Double Double, I led operations across a diverse portfolio of physical products and an e-commerce platform serving both consumers and retail partners. My role spanned strategic planning, systems development, and day-to-day execution, with a focus on building scalable infrastructure and maintaining strong unit economics. I worked cross-functionally to ensure our products — from patented innovations to curated resale items — were delivered efficiently, profitably, and with a consistent brand experience.
Multi-Product Operations
I built and managed the operational backbone for multiple product lines, including SipSnap, Turkish towel ponchos, and resale goods offered through our e-commerce shop. This involved developing supply chains, coordinating production and fulfillment, and ensuring seamless delivery across DTC, Amazon, and wholesale channels.
Scaled a flexible supply chain and fulfillment system across 3+ product lines and sales channels
Launched a self-serve wholesale portal that increased B2B sales by 25% and reduced support time by 90%
Managed inventory planning and vendor coordination to minimize stockouts and protect cash flow
Optimization & Licensing
I implemented cost-saving initiatives and process improvements to drive profitability while preparing SipSnap for successful global licensing. This included pricing experiments, packaging updates, and operational handoffs to our licensing partner.
Improved margins and reduced logistics costs by 40% through packaging and freight strategy tests
Licensed SipSnap to Boon Inc., scaling the brand globally under the SNUG™ line
Maintained product and brand integrity through hands-on IP transfer and partner coordination