Freeform Mobile Lenses
Client: Dynaoptics, 2016
Dynaoptics, a company developing free-form optics technology approached us with their first consumer product, mobile photography lenses. I was tasked with bringing their product to market. I concepted and created their brand, OOWA and launch campaign (Kickstarter) with the help of my team of contractors. Deliverables included everything from logo, business cards and flyers to a promotional video, landing page, social ads, and photo library. OOWA raised a successful 62K.
