Co-Founder, 2013 - Present
Double Double, San Francisco
Children’s product company. DD’s flagship product, SipSnap disrupted the industry by reinventing the sippy cup as a universal lid. The expanded collection is licensed globally by Tomy under the Boon brand.
• Kickstarter campaign raised 130k
• Won 2015 Red Dot Award for SipSnap
• Annual revenue over 1M
Founder, 2011 - Present
Sativa Turner Design / Whooz, San Francisco
A freelance design studio specializing in research, ideation, client presentation, user testing, and manufacturing ready specs. Clients include Target, Casabella, PetCo, Kroger, William-Sonoma, CostCo.
• Creates and manages proprietary brand, Whooz, a high volume Q4 item on Amazon.
• Assembled and managed creative team for brand development and launch of OOWA lenses
Senior Product Designer, 2007 - 2009
A global leader in the giftware, home, and garden decor industries focused on product brand development.
• Conceptualized and designed trademarked brand, Passages
• Lead designer on National Geographic licensed products in all formats
• Proposed and spearheaded company initiative to present multi-brand collections to mass retailers
Product Designer, 2004 - 2007
Umbra, Toronto, Canada
A global design leader in contemporary home decor known for iconic, award winning designs.
• Excelled in high output, multi project environment bringing an average of 2 products/mth to market
• Developed high level of skill in CAD, rendering, rapid & high fidelity prototyping, and DFM
• Awarded position as in-house product namer and tagline copywriter
Innovative, high output, ideation
Low and high fidelity prototyping
User research and testing
Market and trend analysis
Design Thinking leadership
Supply chain management
Lean business optimization
Business planning and management
Product branding and naming
Visual, oral, and written presentations
Excellent people skills
Patent and licensing process
BS in Product Design, Stanford University ‘01
Photoshop & Illustrator
US 9848721 - Universal lid for food/drink containers
US D581171S1 - Photo frame
US D530953S1 - Kitchen soap pump
2018 Teaching Assistant for Inneract Project
Design Thinking applications